Graphic by K. Wildermuth of Pro Market Me Inc.
Graphic by K. Wildermuth of Pro Market Me Inc.

Whether you are a new business starting out or an existing business which already has a website, its important that your pages are optimized.  Here are a few tips to help you optimize your website.

  1. Make sure your website is mobile friendly.  10 years ago, having a website up and running on the internet would boost your business by itself.  However, with today’s new technology, more people are using cell phones and tablets.  Be sure to set your length and width to display your website on whatever format your customer is viewing your business.  (For example, cell phones screen size may be around 360 pixels while for a computer, you will want pixels <850)
  2. Use Keywords effectively on your pages.  Each page on your site should be unique and have keywords in the title, first sentence, and last paragraph for your page.  Making these words bold and and displayed in italics will also help with your search engine optimization.
  3. Update your website often.  Its a HUGE mistake when you build a website and NEVER update it.  Not only is this a horrible habit to get into regarding your search engine optimization but it also gives people and prospective customers no reason to check your site out again.  You can add pictures, videos, text, and even write a blog about different activities your business is involved with!

Try integrating these 3 techniques into your website design and reach more customers!

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