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Everyone knows that Google is the #1 Search Engine on the internet… People don’t even use the terminology “search engine,” as they will just say, “Google it.”  What most people don’t know is that the #2 search engine in the world is YouTube.  Yes that’s right… The huge streaming video database you can view around the world.   Lets take a look at how you can use YouTube to help promote your business.

First, I would recommend creating a short video about your company.  Keep it short, to the point, and informative.  Most people nowadays don’t have a long attention span.  Try to keep your video between 30 seconds to 1 minute.

In your video, use the add caption option to create text.  You can use this in the beginning and end credits.  Some companies even include text within the video to engage the potential customer about the product or services you offer.  Some information you may want to include is your company name, phone number, email address, and website.  You also have the description area where you can add information and even add reciprocal links which redirects the YouTube user to your website.

Try to jazz up your video with options like transitions and background music.  If you do not have any editing software, you can edit your video right on YouTube.  Its easy to add transitions in your storyline to give your video a professional feel.  I recommend leaving three seconds before you start talking in your segment and three seconds after you are finished talking.  When you add transitions to your videos, you will cut out a few seconds of the beginning and end of your video storyboard clips.  If you immediately talk in the beginning of your clip or talk right to the point where you end recording that segment, your sound will get distorted in the transition.  Background music is also very simple to add to your video on the storyboard.  You can have music playing soft throughout the video or for the beginning credits, end credits, or both!  If you are using a recording artist music on YouTube, be sure to follow proper crediting protocol.

Finally, Upload your video.  It will appear within the YouTube database.  You can also use the HTML links to add your YouTube Video to your website, Facebook, Twitter, and Instagram.  If a picture speaks 1,000 words, a video speaks 1,000,000.  Take advantage of the free areas where you can link your video for the whole world to see.

This is a quick and easy way to start advertising your Company on YouTube.  Be sure to check back to this blog as we will describe more creative video marketing strategies as well as cutting edge online advertising!

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