Google-Business-Listings

Yesterdays Blog was about how to set up your Google Business Page.  If you did not read that Blog yet, CLICK THIS LINK >>> http://blog.promarketme.com/how-to-list-your-business-on-google-what-to-include/ before reading this blog.

Today’s blog will focus on what content you should START with in filling out your business page.  I capitalized START because you should be consistently adding content to your Google Business Listing Page.  This is just a good place to begin and will zero in on the types of pictures you need to include on your Business Listing Page.

  • First you will need to create a good profile picture.  This will show up in a highly visible spot on your Business Listing.  Be sure to take a clear picture.
  • Next, upload your logo.  You want to showcase your logo on your business profile and begin creating your online brand recognition from Day 1.
  • Load a background photo of your best work.  A background photo will take up a good amount of space on your business listing.  Showcase your work and make it stand out!
  • Display Interior pictures of your establishment.  Take a few pictures with customers at your place of business.  (Be sure to get his/her permission)  Create a visual for potential customers as to what they will experience in your establishment.  Three pictures is a good number to start out with.
  • Take three pictures of the exterior of your business.  Take pictures from different angles of your place of business.  Its also a good idea to take pictures during different times of day.  Start with three pictures of your exterior.
  • Show your customers a variety of service and product pictures.  If you have products, upload pictures of them.  If you perform services, be sure to take pictures of the different types of jobs you perform.  You can start with 5 pictures in this category.  As you continue to expand your clientele and scope of work, be sure to update your picture gallery.
  • Finally, take pictures of your team.  Together Everyone Achieves More, Team, the people that make your business run.  Take casual pictures and create an atmosphere that potential customers can relate to.  Three pictures would work well in this genre.

Now you are covered in the picture Category for your Google Business Listing!  Be sure to check back tomorrow to learn more about what you need to add to your Google Business Listing Page!

Top 20 Places Your Business Needs to be Listed Online - online directories – Google has a Free Business listing directory!  #1 in the industry!  People don’t even say, “let me look it up on the search engine.”  They just say, “I’ll Google It,”  Need I say more?  This is a must for every business.

https://developers.google.com/youtube/images/YouTube-logo-full_color.png – YouTube is now owned by Google.  This video library behemoth is becoming more popular for customers finding business, Creating custom content, and company branding.  Once you upload your video to YouTube, be sure to link it back to your website.

Top 20 Places Your Business Needs to be Listed Online - online directories – This is another Free Search Engine which you should take advantage of.  Bing is growing and if someone is not using Google to search, they are most likely using Bing.  One interesting note is that apple dropped Google to handle its Siri searches and replaced them with Bing!  Get on board with this move!

Top 20 Places Your Business Needs to be Listed Online - online directories–  Yahoo is a top 5 search engine.  You can still set up a basic free business listing page through Yahoo Local.  If you have a larger marketing budget, Yahoo also has more detailed listings for monthly fees.  If all else, take advantage of the Free Yahoo Local page!

http://kristinshapiro.wikispaces.com/file/view/facebook-symbol.jpg/166561131/facebook-symbol.jpg– Facebook has really been stepping up its business game!  You can set up a Free business listing page and easily view statistics such as how many visitors you have each day, new likes, and customer suggestions.  You can even set up a sponsored advertising campaign to highlight a special or gain new likes!  If your business isn’t on any Social Media pages yet, this is the one to start with!

Top 20 Places Your Business Needs to be Listed Online - online directories– Merchant Circle also allows you to set up a Free Business Listing Page.  You can add text, pictures, blogs, and even coupons!  Another solid aspect of Merchant Circle is that the site geographically enables customers to find your business in their area!

20places-manta-sm– Manta is on the rise and one of the fastest growing search engines on the net!  Manta reports 20 million new unique visitors per months with over 1,000 new businesses signing up every day!  If you are looking to spend a few extra dollars in the advertising department, Manta has a sensational paid business package that will help your business grow!

Top 20 Places Your Business Needs to be Listed Online - online directories– If you have a physical location, Mapquest can lead customers right to your doorstep!  With business packages starting as low as a few dollars per week, Mapquest literally puts your company on the Map! (No Pun Intended)..  If you do not have a physical location, this site may not be the best option for you.

Top 20 Places Your Business Needs to be Listed Online - online directories– Angie’s list is an excellent option for your business.  While you can create a business listing for Free, its best to have one of your customers create a write up about your company.  You are rated A through F and your reputation will dictate how much clientele will gravitate your way.  Just about all members pay a subscription fee to use the Angie’s List directory.  The average annual house income is $100,000 so its a strong client base for your company.  Highly recommended!

Top 20 Places Your Business Needs to be Listed Online - online directories– Kudzu is a home owner based website.  Its free and geared towards home owners who want to do renovations.  In fact, over 90% of the users of Kudzu are home owners.  Over 70% are looking to do renovation work.  If you are in the trades, this site is ideal for you.  You can even link up with account manager to optimize your site for traffic!

Try these 10 websites and create an even stronger internet presence!

Thanks for reading.

search-engine-optimizationSearch Engine Optimization is imperative to your online marketing strategy.  We covered the 3 essentials to your website which include:  keywords, description and author.   But what are some other ways to diversify your SEO?  Here are a few simple tips to increase your online presence:

  1. Update your website frequently.  This is one of the biggest mistakes I see business owners make.  They create an awesome website and NEVER update it.  Major search engines want to see new information on your site.  If you keep your website the same and never update it, your ranking will decrease.  Plus, your customers who are visiting your website want to read new content.  What motivation would one of your customers have to visit your website again if it is ALWAYS the same information?
  2. Image Tagging – When you take pictures of your products or services you complete, tag your image.  Using criteria like your business name, website, phone number, email, and a description about your picture will increase your online ranking.
  3. Post Videos – Websites like YouTube or Vimeo are excellent places to showcase videos about your business.  Make sure to include all of your important business criteria in the description and HTML link back to your main busness website.
  4. Write Blogs – Write blogs about your business.  Whether its a how to blog, tips. or interesting information, this stratgey will increase and diversify your online DNA.  Be sure to utilize the Keyword section in your blog to the max!
  5. Post Daily Ads – Websites like Craigslist & Backpage are popular sites for online advertisements.  Craigslist is a top 10 viewed website in the USA!  This will increase your business exposure and give you a better chance of a customer contacting you to conduct business!

Try these  simple techniques and watch your online identity climb up the search engine charts!

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Picture taken by D. Wildermuth – Pro Market Me Inc.
Business is changing with the times.  What once worked in the past is not as effective or even obsolete now.  Just ask Blockbuster Video how the changing of the business landscape has impacted this once huge company.  (Blockbuster Video is now out of business).  Its imperative that you are keeping up with the times, (not “Keeping up with the Kardashians”).  Here a few few different easy strategies to help market your business with the latest technology:
 
  1. Utilize search engine pages.  Many of these sites are actually free to create a business profile.  The “Big 3′” is considered Google, Bing, & Yahoo.  You can add your business name, address, phone number, email, website, social media, pictures, and even video!  There are 100’s of search engine pages which will help your business gain exposure on the internet.  This is the first 3 to start with.
  2. Create Social Media Pages.  Social Media started out as a way for individuals to communicate with one another.  The market has expanded tremendously and many businesses are using this avenue to expand its reach.  Facebook, Twitter, Instagram, & Google+.  Currently, these social media pages are the core four and recommended to post pictures, videos, and information about your business.
  3. Upload YouTube Videos.  YouTube is an excellent way to portray your business by recording custom videos.  A good way to start is by producing a short commercial for your company, an overview of your business, embed your information within the video, and link your custom videos to your business URL.  After you finish your initial video, periodical record new content.  (For examples, if you are in the pressure washing business and you are cleaning a roof, record a short 3o second before video about the job at hand.  Start your job and pressure wash a small area clean.  Take your video camera again and take a short 15 second video to explain the process.  Finally, finish pressure washing the roof and record a short 15 second video showcasing the end product).  When you travel back to your home or office, upload your video to your computer.  You can edit your software in a program like windows movie maker or upload it directly to YouTube & edit it with the YouTube software.  Then post your video to your channel and you are good to go!  Try to get into a routine of taking pictures and videos of your jobs to continually promote your company.  You will be pleased with the results.

Try these 3 techniques to help your company grow.   If you don’t have a lot of experience with computers, you can hire a company to perform these services for you.  (We provide all 3 of these services for a very affordable price & 100% FREE with our marketing package – Www.ProMarketMe.Com ).  Thanks for reading.  Please feel free to share and comment below.

Linking

Do you own a website? Would you like as many people to see it as possible! Of coarse, this is why linking your website across the internet is critical. It provides a route to anyone interested and  plays a huge role in search engine optimization (SEO). There are three types of linking inbound, out bound and internal. Inbound links are links pointed to your website that is placed on another website (domain).  Out bound links are links on your website, that point to another website (domain). Internal links are links that are used for navigational purposes through out your website like your main menu.

For search engine optimization inbound links are the best but all types of links play role in the SEO algorithm. Many major social networking sites usually offer an option to display a website on your profile for many people to see. This is great because people that are surfing the web can come across your content and visit your website.  So get out there and start linking!