Graphic by K. Wildermuth of Pro Market Me Inc.
Graphic by K. Wildermuth of Pro Market Me Inc.

Whether you are a new business starting out or an existing business which already has a website, its important that your pages are optimized.  Here are a few tips to help you optimize your website.

  1. Make sure your website is mobile friendly.  10 years ago, having a website up and running on the internet would boost your business by itself.  However, with today’s new technology, more people are using cell phones and tablets.  Be sure to set your length and width to display your website on whatever format your customer is viewing your business.  (For example, cell phones screen size may be around 360 pixels while for a computer, you will want pixels <850)
  2. Use Keywords effectively on your pages.  Each page on your site should be unique and have keywords in the title, first sentence, and last paragraph for your page.  Making these words bold and and displayed in italics will also help with your search engine optimization.
  3. Update your website often.  Its a HUGE mistake when you build a website and NEVER update it.  Not only is this a horrible habit to get into regarding your search engine optimization but it also gives people and prospective customers no reason to check your site out again.  You can add pictures, videos, text, and even write a blog about different activities your business is involved with!

Try integrating these 3 techniques into your website design and reach more customers!

box

So you are looking to start a business.  You don’t have a lot of money to lease out a store front and you don’t want to use your personal residence for privacy purposes.  What can you do?

The best affordable option is to obtain a suite box.  A suite box is a LEGAL business address which you can use for your small business!  You may have a local post office or UPS store in your neighborhood that you can rent a suite box from.  Prices vary depending on your geographic area.   You can expect to pay between $5 to $20 per month depending on your exact location!  Many locations will have better prices if you commit to a longer term, (such as a year).

Its important that you get a suite box and not a PO box.  While you may have never known there is a difference between the two, there actually is.  A suite box has a person at the physical address during normal business hours.  A PO box does not have a person at the physical address during normal business hours.  This is the difference between a Legal and Illegal business address.  If you are not 100% sure, you can ask at the location where you are planning on renting a box what the classification is.

Quick and easy way to obtain a LEGAL address for your business!

Okay, something happened unexpected today and I was wondering if anyone out there can tell me exactly how?

After going to the pool, a pair of my sons spare shorts were left inside my van on top of a laundry bottle.  (It was Purex laundry detergent which is pictured below).

20150621_201515[1]
Photo By D. Wildermuth of Pro Market Me Inc.
I was at the pool for a few hours during the day… It was about 95 degrees outside so I would imagine it was significantly hotter inside the van.  When I left, I had to put some items in the back of my van.  I was in shock what I saw next.  Take a look at the picture of the shorts below.

Photo by D. Wildermuth of Pro Market Me Inc.
Photo by D. Wildermuth of Pro Market Me Inc.

The fabric on the shorts where it was on top of the laundry detergent bottle completely disintegrate.  Mind you this was a SEALED bottle of detergent.  How can an unopened bottle of laundry detergent eat away at this material?  The shorts were made of 100% cotton.  I would love to hear anyone who may know how this happened and the safety ramifications?  Thanks for reading

Running a small business has its ups and down. Its important to keep yourself motivated and in a positive state of mind! Here are a few quotes that are sure to put some pep in your step and a smile on your face!

focus

“If you don’t drive your business, you will be driven out of business.”
B.C. Forbes

“Making money is art and working is art and good business is the best art.”

Andy Warhol

“The past does not equal the future.”

Tony Robbins

“The entrepreneur always searches for change, responds to it, & exploits it as an opportunity.”

Peter Drucker

“You miss 100% of the shots that you don’t take.”

Wayne Gretzky

 

hotdogart

So you want to start a business for minimal cost and generate cash with flexible hours?  Why not open a hot dog cart business?

America and hot dogs go hand and hand.  Many people don’t want to prepare and cook breakfast, lunch, and dinner.  So instead, they will buy something already prepared.  Here is a step by step guide on how to open your hot dog cart business.

  1.  Find your cart – You can buy carts brand new or used.  A brand new hot dog cart will start around $2,500 while I have seen quality used carts for as little as $500!  (used cart pictured above)  Depending on your personal preference, you can choose appropriately.  One thing to keep in mind is to make sure that your cart will pass inspection!  Each state has their own regulation as to whats required on your cart.  For example, Florida Requires you to have hot water, a waste compartment for waste water, a fire extinguisher, and a 3 compartment sink.
  2. Purchase your cart and submit plans – Now that you have purchased your hot dog cart, you will need to submit plans to the state.  In Fl, you need to submit some drawings of your hot dog cart to assure everything falls within the specifications of the state. Once you have approval, you are ready for the next step.
  3. Select a commissary – This is where you will do all of your preparation and throw out all of your waste.  This usually will need to be classified as a commercial location where the business has a commercial kitchen.  If you know someone who owns a restaurant, you can work a deal with them.  If not, local churches usually only use the kitchen one time a week.  You can offer a trade for use of the kitchen for FREE hot dogs for the Sunday School once a month.  That is a win win situation.
  4. Next, you will need to find a business location.  Somewhere with a lot of foot traffic is ideal.  If you wish to run your cart off government you will need to get written permission from your local govt office.  If you wish to operate off private property, you need to get permission from the owner.  You can either offer a flat rate fee or a % commission off your sales.
  5. Finally, You will need to purchase your licenses, permit, & supplies.  In most areas, all you will need is a simple peddlers license.   You may also need to purchase an occupational license from your county tax collector.  In some locations, you may need a permit to operate a cart.  You will want to buy in bulk and buy quality hot dogs, drinks, chips, condiments, and toppings.  A place like Costco will work to start

 

And there you have it!  You are ready to rock and roll in the Hot Dog Cart Industry!  If you need any help setting up your hot dog cart business, leave a message in the comments below.  Thanks for reading.