Graphic by K. Wildermuth of Pro Market Me Inc.
Graphic by K. Wildermuth of Pro Market Me Inc.

Whether you are a new business starting out or an existing business which already has a website, its important that your pages are optimized.  Here are a few tips to help you optimize your website.

  1. Make sure your website is mobile friendly.  10 years ago, having a website up and running on the internet would boost your business by itself.  However, with today’s new technology, more people are using cell phones and tablets.  Be sure to set your length and width to display your website on whatever format your customer is viewing your business.  (For example, cell phones screen size may be around 360 pixels while for a computer, you will want pixels <850)
  2. Use Keywords effectively on your pages.  Each page on your site should be unique and have keywords in the title, first sentence, and last paragraph for your page.  Making these words bold and and displayed in italics will also help with your search engine optimization.
  3. Update your website often.  Its a HUGE mistake when you build a website and NEVER update it.  Not only is this a horrible habit to get into regarding your search engine optimization but it also gives people and prospective customers no reason to check your site out again.  You can add pictures, videos, text, and even write a blog about different activities your business is involved with!

Try integrating these 3 techniques into your website design and reach more customers!

accountingst

When you start a business, its important to keep detailed records.  One of the biggest mistakes I see when a business opens is that daily transactions are not stored for later use.  This makes life difficult once the end of the year comes around and doesn’t give you a clear picture of whats going on with your business at any given time.  Here are a few pointers of how you can keep good records.

  • Use a business debit/credit card for all of your purchases.  When operating a business, its important that you keep all receipts for your transactions.  By using a debit/credit card, you will create another database of all the money you spend besides adding up all of the receipts.
  • Enter your Expenses & Incoming Funds daily.  Being organized is important for your businesses long term success.  A program such as Quickbooks will help keep your expenses and income in order.  By spending a few minutes each day doing this, you will be able to achieve a snapshot of your business at anytime while making tax time a breeze with a simple click of your mouse.
  • If you are using partners or subcontractors, be sure to collect all information before works starts.  Filling out the appropriate paper work including all required information such as company name, individual name, tax ID number, and address will make life a breeze when payday comes.  Use checks to pay partners & subcontracts so there is a record with your bank.  If you have internet banking options, you can even mail these checks out for FREE!

Try these three simple steps to tighten up your accounting!  It’s never too late to start.  Even if its already in the middle of the year, start now and get on the right track!

 

box

So you are looking to start a business.  You don’t have a lot of money to lease out a store front and you don’t want to use your personal residence for privacy purposes.  What can you do?

The best affordable option is to obtain a suite box.  A suite box is a LEGAL business address which you can use for your small business!  You may have a local post office or UPS store in your neighborhood that you can rent a suite box from.  Prices vary depending on your geographic area.   You can expect to pay between $5 to $20 per month depending on your exact location!  Many locations will have better prices if you commit to a longer term, (such as a year).

Its important that you get a suite box and not a PO box.  While you may have never known there is a difference between the two, there actually is.  A suite box has a person at the physical address during normal business hours.  A PO box does not have a person at the physical address during normal business hours.  This is the difference between a Legal and Illegal business address.  If you are not 100% sure, you can ask at the location where you are planning on renting a box what the classification is.

Quick and easy way to obtain a LEGAL address for your business!

periscope

It sounds silly… “Do something you love.”  But if you are gong to start a small business, YOU MUST MAKE IT SOMETHING YOU ENJOY!  Successful entrepreneurs start and run businesses which they are passionate about.  So lets focus on doing something you enjoy day in and day out!

If you are working a full-time and want to safely start a business minimizing your risk, here are a couple of ideas of how you can generate money early in the game and gain exposure through video mediums for FREE!

  • Start a YouTube Channel – If you work and are starting a business in your spare time, documenting your journey on a YouTube channel is an excellent idea!  You can use Youtube as a form of marketing showing your audience a personal side of your company while inspiring others to follow their dreams!  Also, you can add Google ads within your videos to generate additional income!  Once you have a certain amount of views on your channel, Google will actually PAY YOU to run sponsors on you ads.
  • Periscope – This is fairly new technology.  You can turn your Cell Phone into a live stream and document your journey into the entrepreneur world!  This is becoming more popular as you do not have to waste time uploading videos as everything is instant!  (Constant Contact)  You can stream whenever you like and start a following online!  Its amazing how this technology is taking off and exposing new opportunities for people and businesses alike.

Try these strategies, make some cash, & motivate!

google-my-businessIf you have not read the last two blogs posted, please read them now before processing forward:

How to Build a Google Business Page:  http://blog.promarketme.com/how-to-list-your-business-on-google-what-to-include/

What Pictures to Include on your Google Business Page:  http://blog.promarketme.com/what-to-include-on-your-google-listing-page/

So now you have have your page up and running with pictures showcasing your business.  What’s next?

  • Write an Introduction about your company.  Give potential customers a short but sweet write up about your business.  Including aspects like your business name, top products, and free estimates will help give internet users an idea about your company.  Keep your introduction between 5 & 10 sentences.  Remember, you have a website you can direct the potential customer too!
  • Post your hours of operations.  The biggest complaint I hear from clients when I first meet them is that they tried contacting numerous companies, yet no one picked up the phone or returned calls.  Its best if you can post your hours of operation clearly on the site and be sure there is a way for a potential customer to communicate with you during these times!  You can customize your business hours however you choose.  Just be sure to pick up your phone during your business hours!
  • Insert Categories which you specialize in.  In the first blog about listing your business on Google, you listed your major category of business.  Now is the opportunity to list any other specialties you have.  The more categories you can list, the better chances a customer will reach you!
  • Finalize your other two major contact options.  (Phone number & Website)  Customers will either want to pick up the phone and call you -or- look at your website and learn more about your business.  Make sure you list both your phone number and website address so a potential customer can easily find this information.

Now you have all of your major business components complete for your Google Business Listing!  Remember that this is your initial bit of information you are uploading to Google.  Be sure to keep your information up-to-date and fresh in all categories!