How to use Google Analytics

Google analytics are very important for a business, web developer and marketing team. Google Analytics provides a great deal of useful information that can help you understand who, where and how people are interacting with your website. In this blog post I am going to guide you through a few helpful features of google analytics!

Google Sessions VS Users:

Sessions can be a bit confusing for a beginner of Google analytics. A session is counted every time somebody visits your website and is stored on a time basis. Let’s say one morning a user visits your websites home page than goes to the about us page this is counted as one session. Later in the day the user visits the site again to find out your contact information this is counted as another session. So in one day the same user has had two sessions. This is also the case if there is a period of inactivity on the site. Let’s say a user is viewing your website goes out to lunch then continues to view your website when they come back, this would be counted as two sessions. The term users, on the other hand are counted by people aka IP addresses, each person visiting the site is counted once.

Bounce Rate: A user visits your website or webpage and leaves, they do not click an item on your menu or navigate to another portion of your website. A 100% bounce rate means everyone viewed one page and then left.


How to Navigate Google Analytics:

Choose a time frame: Google Analytics provides a nice easy way to view data within a specific span of time. Simply click the drop down menu found on the top which looks like this.
Google analytics change date

Google Analytics Menu System

How is people getting to my website?  This is an important section of Google Analytics, it tells you how people are finding your website. Say you post a link on a social media site such as Facebook or Twitter, this section will tell you how many people clicked that link and visited your website. Direct (none) means the amount of people who directly typed in your URL into the search bar.

Here is how you find this information:

Acquisition =>  All Traffic =>  Source / Medium


What pages are most popular? This view is great to inform you which webpages are receiving the most traffic. To view this follow these steps:

Behavior => Site Content => All Pages


Audience: This menu section has a lot of cool and useful information. in the Audience overview you can find out the countries / cities users are from, what kind of device they are using, what kind of operating system they are running, and what browser they are using. All this information can be found on the bottom of the Audience overview.


Real-Time : I love this feature, it’s really cool and very useful. In the real-time section you can view people on your website live. So the minute someone enters your site you can see where they are from, what devices they are using  how did they find your site, and what pages they are on. I like using this feature when I advertise on multiple social networks at once and view the people who click on my ads.


This is a basic over view of some important features I find very useful in Google analytics. There is much more that can be done with this software which can get very complicated. To get started with Google Analytics sign up for an account register your website then paste the code provided within the <head> of your webpage.

Is college for everyone?

The American way, go through grammar school, graduate high school then proceed through college and obtain a good career that has awesome benefits as well as a retirement plan. But is this truly the correct way to fulfill your childhood desires of wealth and happiness? Perhaps you’ve grown up influenced by a particular career path such as a teacher, law enforcement or within the healthcare industry. If so, the decision to pursue college should come without a doubt. On the other hand, I personally did not gain an interest in many subjects throughout grade school. Having a disinterest during classes clouded my vision of education which caused me to skip college for a few years and jump right into the workforce.  My full time job as a factory worker got old very quickly, but, something positive came to me during this span of time. I had an idea for a website which I was determined to complete. While I was being self-taught in the field of website programming I came to the conclusion I wanted to pursue college for this subject. It took 3 years of an intensive labor job to come to this conclusion but I finally discovered what I wanted to pursue.

College isn’t for everyone!

Mentioned earlier “The American way” is not for everyone there are plenty of successful people that have not received a college degree or even a high school diploma. So you might be asking your self is college for me? One thing that is necessary  if you are planning to go this route is Never Stop Learning. Take every day as a lesson whether it’s free material online, people skills, communication skills, or hands on skills, Never Stop Learning. Generations today have such an advantage, people can learn any subject they wish due to millions of free / paid sources found on the internet. There are plenty of free tutorials to gain knowledge in a vast array of subjects such as, automotive, construction, landscaping, programming, business, stocks and much more. Along with consistent learning below are a few steps to gain success without a college degree.

How to Skip the college degree and become successful:

  • Think of every purchase as an investment: Don’t just throw money out the window, think before you buy. To do this, before a purchase think, how will this item make me more money? Perhaps you are in a clothes store and want to buy a nice attire, this attire might increase your presence as a business partner or escalate your moral / mood. Another example: you are purchasing a power washer to clean your patio after this purchase it is possible to a provide power washing services to others. Always think as an investor.
  • Be social: majority of business requires a sum of money from an individual, how are you going to meet people to pay you? Being socially active is important to express your services to people that maybe interested in what you have to offer.
  • Always try to do better: This sounds obvious but is lacking in a high majority of people. Many people become comfortable they are happy with their job or how things are going. Having this mind set will delay the model of climbing the ladder because comfort can prevent improvement.

nikeairmag

Oct 21, 2015 is here!  The day that Marty McFly flew with Doc Brown & his Girlfriend/Wife Jennifer into the future aboard a DeLorean.  If you have not yet seen the Back to the Future Trilogy, stop reading this blog right now and stream the 3 movies online immediately.  For everyone else that has not been living under a rock for the last 30 years continue on.  Back to the Future is a must see!

There were interesting visions in the movie about what the “Future,” will look like.  The original, “Back to the Future” movie was released on July 3rd, 1985.  The following 2 installments of Back to the Future were released in 1989 & 1990.  It was a look into the future back in the 80’s at what the creators thought Oct 21st, 2015 would look like.  One of the most iconic products of the series is the Nike Air MAG sneakers Marty McFly changed into once he arrived into the future.

The first official release of these futuristic Nike’s was in Sept of 2011.  1500 Pairs were made by Nike which were auctioned off with proceeds going towards the Michael J. Fox foundation.    The sneakers looked awesome with the same style, light up features, and super high top appeal they had in Back to the Future 2.  But there was one MAJOR component missing.  The self-lacing factor was not included!  This was a HUGE let down as one of the coolest features was not included in the release.  Nike said they would eventually make it right and create a truly 100% Authentic pair of Nike MAG sneakers which will actually self lace just like in the Back to the Future sequel!

That time has some!  On “Back to the Future,” Day 30 years after the first movie released, Marty McFly, aka Michael J. Fox, tries on the first pair of Nike Air MAG self lacing sneakers!





 Spreadsheets vs Databases

Databases and spreadsheets are used widely throughout majority of successful businesses. Many smaller businesses contain no IT department and rely primarily on spreadsheets, they are so easy to use and retrieve valuable information. So you may ask, what is the difference between databases and spreadsheets, why would I ever need one?

Whats a Spreadsheet?

Spreadsheet programs are primarily used to store, display and calculate data. Data can range from numbers, Excel Spread Sheetcurrency, time, dates, text and much more. Spreadsheets data is entered manually by an individual and is stored in a system of columns and rows. Spreadsheet software contains very simple programming languages that have built in functions and formulas that can crunch data to produce useful information and graphs.

Pros: easy and fast to setup, programming language (functions) are easy to learn, very simple to edit.

Cons: difficult to manage large quantities of data, high risk of human error,  not suited to scale with a business, trouble communicating with other programs.

Examples: Microsoft Excel, LibreOffice Calc and Google Sheets

 

Whats a Database?

Before we get started I would like to mention the complexity of databases and that I will only skim the surface of what a database is capable of doing. Similar to spread sheets databases are also stored in a series of columns and rows. Databases are manipulateted with a programming language called SQL (Structured Query Language). A query is similar to asking the database a question which will be returned with an answer of information.  The key difference between databases and spreadsheets is the way data is stored, it is much easier to pull out specific data in order to create a complex yet useful result of information. Databases are much more scalable than spreadsheets and can actually hold millions of records before seeing any system delay when performing a query. Databases are used in majority of interactive websites online and are extremely useful when inputting / retrieving data automatically. Here’s an example, think of any website you have a user profile such as Facebook, Twitter, Google, etc. each time you login notice your  previous posting still exist on your profile. This postings, pictures and information are all being retrieved from a database.

Pros: Largely scalable, great for automating data entry, fast analysis (querying), ideal for integrating applications, allows restrictive privileges for certain users.

Cons: Can be difficult to initiate a database system, requires a high level of strategic planning, requires a database administrator or knowledge of database design.

Examples: MySQL, Microsoft Access and Oracle


 

When should I use one over the other?

Spreadsheets are great for keeping track of a small amount of data that will not be manipulated in multiple ways to get different statistics. Propose a spreadsheets design to keep track of, basic finances, a time log, or perhaps a report needed for a meeting.

Databases on the other hand can me much more difficult to setup initially but more powerful in the end result. Consider using a database structure for storing any data that was generated from a web application, data that will be configured in multiple formulas to achieve high level statistics, or storing a high volume of data.

time-managementRunning a small business can be challenging at times.  If you are just starting out and the sole member of your company, you are responsible for every aspect of the business!  There are only 24 hours in a day and it can go super quick when you wear numerous feathers in your business cap.  Here are a few tips on how to manage your time:

  • Write a to do list –  Very simple addition to your daily routine yet many business owners fail to do this.  Writing down your specific tasks and objectives for the day, week, month and even year will help you focus on the important aspects of your business.  Once a task is complete, cross it off and move onto the next one.  Not only is this an excellent strategy for your one man start up business, but this is an excellent habit to practice as this will come in handy when you hire employees.  Your employees are not mind readers and will need guidance each and every day.  By starting this routine during the early years, you will build a solid foundation for the future!
  • Always carry a device which connects to the internet – Its 2015… Almost everyone is now on the internet.  So how does your business stack up on the World Wide Web?  I often hear from business owners that they just don’t have the time to promote their company.  The best solution is to always carry a device with you which connects to the internet so that you can take advantage of any opportunity where you have free time!  You may have a Drs appointment, waiting inline at the DMV, at the auto repair shop, or posting up at the airport.  Take the time to pull out your cell phone, tablet, or laptop!  Even its for only 15 to 20 minutes, that is more than enough time to make an impact in your overall internet business appeal.  You can Write a blog, post a picture, or even create a custom advertisement in that specific time frame.
  • Network – Last but not least, learn to network and partner up in the right places.  Specifically, early in the business game, many owners try to do to much taking away the main focus of the business.  This leads to business owners majoring in minor things and ultimately, wasting time.  There are a lot of amazing small companies which offers services which can help your company.  They can get the job done in the fraction of the time as you would and allow you the ability to zero in on the main aspects of your business!  Cost can be a factor in adapting this type of strategy; however, you can set a budget for certain areas of your company to seek help with while using your extra time to generate more income and profit for your business.

These are 3 simple tips you can use to help your business run better!  Thanks for reading.