How to Increase your Business Revenue by using these Green Tips

Green Tips by Pro Market Me
Green Tips by Pro Market Me

Here are a few tips how you can Green Up your Company.

 

  1. Go to Paperless Invoicing.  With today’s technology, this is actually very easy to do. Send your Invoices via email.  This will drastically cut down on your paper usage and printer ink.  The best Green Tips will cut down on resources and save your company money!
  2. Accept payments electronically.  When processing credit cards, you can accept mobile credit payments with services like Square.  Offer a place on your website for your customers to send money electronically.  If you collect payments monthly, offer a direct deposit service.  You can give your customers an incentive to set up this payment structure.  This will benefits your companies cash flow as well.  These types of payment Green Tips will increase your bottom line.
  3. Optimize your office with energy efficient products.  Start off simple by replacing your light bulbs with energy efficient LED lights.  Use calk around windows and areas where air conditioning or heat may escape.  Harvest your own rain water by catching it off your roof and storing it in a rain barrel.  These types of Green Tips will help the environment and your business!Thanks for reading

SQUARESPACE SEO Help 3

Today we will go through part 3 of our Squarespace SEO help guide.  If you missed part 2 of our Squarespace SEO blog, you can find it here: http://blog.promarketme.com/squarespace-seo-2/

If this is your first time reading about our Squarespace SEO blog, please click here to start at part 1:  http://blog.promarketme.com/squarespace-seo-help/

Squarespace SEO URL Slugs

Now that you have read our first two blogs and are up to speed, we can move to our next area of Squarespace SEO, URL Slugs.  A URL Slug is the exact location of your page.  Using a URL slug relevant to your page information is important for your Squarespace SEO.

Squarespace SEO Example with URL Slugs

Lets say your have a marketing company and you have 4 pages.  Photo Gallery, Marketing, Website Design, & Contact Us.  To access your URL Slugs, follow these steps.

  1.  Log into your Squarespace Account
  2.  Click “Pages”
  3.  Select the Page you want to update
  4.  On the Body of the Page, Click “Settings”
  5.  Scroll down Until you See the Field “URL SLUG”

Your page should look like this

Squarespace SEO URL SLUG capture by Pro Market Me
Squarespace SEO URL SLUG capture by Pro Market Me

 

You can enter custom words to your URL slugs.  Lets use the website design page as an example for the slug.  So we can write the new slug including the page name and city like this:

/website-design/Fort-Myers

We can also add more words to this URL SLUG

/affordable/website-design/Fort-Myers

Now we would repeat these steps for the other three pages, Photo Gallery, Marketing, and Contact us.  Keep your URL SLUGS as concise as possible and try to avoid words like “of,” “is,” “what,” and “the.”  If your URL SLUGS are too long, Google may perceive them as Spam.  Stay relevant with your content and focus of your page.

In conclusion, URL SLUGS will help index your website.  Go to each one of your webpages and create a unique slug relevant to your page specifics.  Thanks for reading.

 

 

Squarespace SEO HELP PART 2

Squarespace SEO Tips by Pro Market Me Inc.
Squarespace SEO Tips by Pro Market Me Inc.

Welcome back to our 2nd blog covering SQUARESPACE SEO HELP.  If you haven’t read our last blog about SQUARESPACE SEO HELP regarding Site Titles, Please read it here:  http://blog.promarketme.com/squarespace-seo-help/

Now that you have read our last blog regarding SQUARESPACE SEO HELP, please continue…

Today we are going to talk about Squarespace SEO “Search Engine Description.”  You can find this area by:

  1.   Log into your Sqaurespace Account
  2.   Click “Settings”
  3.   Click “Marketing”
  4.   Click “SEO”

Your Squarespace SEO left panel should look like this:

Squarespace SEO screen Photo by Pro Market Me Inc.
Squarespace SEO screen Photo by Pro Market Me Inc.

Lets work with the same company example we used in our last Squarespace SEO blog.  (Now if you were BSing earlier and did not read the last Squarespace SEO blog, do it NOW!  It’s very important optimize all of your Squarespace SEO options)  Here is another link if you were slacking the first time I mentioned this:  http://blog.promarketme.com/squarespace-seo-help/


 

All kidding aside…  I want you to utilize all Squarespace SEO options available so you can see your traffic volume and website grow.  This may seem a little tedious; however, these techniques will pay off in the long-run.  Now lets look at our google search result from yesterday using Pro Market Me Inc.

ProMarketMe | Marketing |Advertising | Website Design

promarketme.com/

Pro Market Me inc. helping you get your business online and gaining exposure.

 

We switched our Title Yesterday covering our Focus keywords including “Marketing,” “Advertising,” and “Website Design.”  The company name, Pro Market Me proceeds all keywords.  You can see on the very bottom, the Squarespace SEO description reads:  “Pro Market Me inc. helping get your business online and  gaining exposure.”  This is NOT a good description for Squarespace SEO purposes.

First, notice that the description only includes one of the focus keywords.. (the company name ProMarketMe).  There is no mention of Marketing, Advertising or Website Design.  Second, (and this depends on the scope of your business whether of not this step is required), there is no location specified where this business is located.  Now if your business has a physical location where you do business, include the city.  If not, you can leave this step out.  For the purpose of this blog, we will include the business location:  Fort Myers.

Lets write new text in our Search Engine Description to optimize our Squarespace SEO:

Pro Market Me in Fort Myers offers Marketing, Advertising, & Website Design. Affordable Marketing, Advertising, & Website Design. Fort Myers Marketing Pros.

Notice how the keywords are used  and the concise nature of the Squarespace SEO Search Engine Description.  There is a total of 156 characters, (Including spaces) that will be in view.  This is how your display will look to potential customers:

ProMarketMe | Marketing |Advertising | Website Design

promarketme.com/

Pro Market Me in Fort Myers offers Marketing, Advertising, & Website Design. Affordable Marketing, Advertising, & Website Design. Fort Myers Marketing Pros.

 

In Conclusion, it is imperative that you focus on strong keywords which match your site title that pertain to your business when writing your Search Engine Description for Squarespace SEO.  Remember to keep your description 156 characters or less including spaces so that your potential customers will see a clear and concise write up.  Check back for more Squarespace SEO blogs and helpful tips that will improve your websites presence.  Thank you for reading.

Help configuring your Squarespace SEO

Squarespace SEO Help
Squarespace SEO Help

Is Squarespace SEO difficult for you to figure out?

 

Are you Frustrated with your SEO placement with Squarespace?

 

Would you like some help Resolving your Squarespace SEO issues?

 

If your answer to any of these Squarespace SEO questions is “yes,” you have come to the right place!

 

Squarespace is a Twitter Product which focuses on “building blocks,” to create websites.  You can design a professional website with minimal to zero coding experience.  Many times with Squarespace, your SEO can suffer due to the confusing lingo used which novice website designers don’t understand.  Its important to have your keywords and descriptions working on the back end of your Squarespace Site in order to maximize your SEO exposure.  Today we are going to focus on one aspect of your Squarespace SEO positioning.

Lets talk about your Site Title area of your Square Space SEO.  You can access this section of your Squarespace website by:

  1.   Logging into your Squarespace account
  2.   Click “Design”
  3.   Click “Logo & Title”

Now you will see a Section on your Squarespace site which reads, “Site Title.”  The first piece of information you want to put in this section is your business name.  (Lets say you own a marketing company & your business name is Pro Market Me).  Next, think about what keywords are important to your business and brand.  (Lets say Marketing, Advertising, and Website Design are want to zero in on.)  Finally, you have to put this information in a visually appealing manner as both real human users & robots will be accessing this information.  Here are a few examples of how you can layout your Site Title to optimize your Squarespace SEO:

1.  Pro Market Me | Marketing | Advertising | Website Design

or you can use hyphens

2.  Pro Market Me – Marketing – Advertising – Website Design

you can even combine the two

3.  Pro Market Me | Marketing – Advertising | Website Design

Lets use example one to see how this Site title will appear on Google.

ProMarketMe | Marketing |Advertising | Website Design

promarketme.com/

Pro Market Me inc. helping you get your business online and gaining exposure.

In conclusion, it is important to maximize your Site Title area to optimize your Squarespace SEO.  Be sure to place your business name first, then add important keywords that pertain to your business.  By using this SEO technique, you will increase your odds of potential customers finding your Squarespace site!  Check back to this blog for more Squarespace SEO helpful tips.  Thanks for reading.

 

 

The Small Business Movement is here!

Design & Pictures by Pro Market Me Inc.
Design & Pictures by Pro Market Me Inc.

The United States of America was built on Small Businesses & hard work. Local shops and stores flooded the market keeping the money within the immediate geographical area. Money which was spent at a Small Business directly impacted the people and surrounding areas. As time passed by, large Corporations came into the mix opening up chains which squeezed out much of their Small Business competition due to cheaper products & lower prices.

You may be wondering, what is the breakdown of Small Businesses? As of a 2011, there are 5.68 million employer firms in the United States in which Small Businesses with less than 20 workers accounted for 89.8%.  (Source: U.S. Census Bureau) That is a HUGE number. It is healthy for your local economy to shop, buy, trade, and support small businesses. Here are a few tips to help build your Small Business & Support Others!

  1.   Find local events which your Small Business can get involved in.  These events can include:  Meet-up Groups, Farmers Markets, and Fundraisers.  If you have a product, try to sponsor and showcase your product at one of these events.
  2.   Start a Small Business Database.  If you have a local storefront, promote other small businesses in the area to network with you.  This can be as simple as hanging business cards on  bulletin board or showcasing glossy fliers.  You can also build  a computer database including key information which you can use to direct market via email down the road.  Email blasts are an excellent way to engage your customers and keep your small business on their mind.  *** if you would like to read more about Email Blasts, Click on the Link to our past Blog:  http://blog.promarketme.com/keep-in-touch-with-your-customers-email-blasts/
  3.   Learn the art of Trade & Barter.  I can’t stress this 3rd option enough!  Money is great…  But many times, it can limit a deal from getting done.  However, by being creative and utilizing a barter system, you can trade your product and service for another product or service which you might need.  It is a win/win situation for both parties as you can both obtain something that you want or need without bringing cash into the equation.  It is important that you be professional and ask the other Small Business if they are willing to barter.  There is a good possibility they are… And what is the worst they can say… “no.”  Then you politely move on..  But you will not be able to use this strategy unless you engage and try it!  I think you will be surprised of the results!

The Small Business Movement is the best thing you can do for your local economy and your company!  If you do not own a Small Business & would like to start one, check out a past Blog Here:  http://blog.promarketme.com/how-to-business-banking/   Keep working hard & thanks for reading!