How to use Google Analytics

Google analytics are very important for a business, web developer and marketing team. Google Analytics provides a great deal of useful information that can help you understand who, where and how people are interacting with your website. In this blog post I am going to guide you through a few helpful features of google analytics!

Google Sessions VS Users:

Sessions can be a bit confusing for a beginner of Google analytics. A session is counted every time somebody visits your website and is stored on a time basis. Let’s say one morning a user visits your websites home page than goes to the about us page this is counted as one session. Later in the day the user visits the site again to find out your contact information this is counted as another session. So in one day the same user has had two sessions. This is also the case if there is a period of inactivity on the site. Let’s say a user is viewing your website goes out to lunch then continues to view your website when they come back, this would be counted as two sessions. The term users, on the other hand are counted by people aka IP addresses, each person visiting the site is counted once.

Bounce Rate: A user visits your website or webpage and leaves, they do not click an item on your menu or navigate to another portion of your website. A 100% bounce rate means everyone viewed one page and then left.

How to Navigate Google Analytics:

Choose a time frame: Google Analytics provides a nice easy way to view data within a specific span of time. Simply click the drop down menu found on the top which looks like this.
Google analytics change date

Google Analytics Menu System

How is people getting to my website?  This is an important section of Google Analytics, it tells you how people are finding your website. Say you post a link on a social media site such as Facebook or Twitter, this section will tell you how many people clicked that link and visited your website. Direct (none) means the amount of people who directly typed in your URL into the search bar.

Here is how you find this information:

Acquisition =>  All Traffic =>  Source / Medium

What pages are most popular? This view is great to inform you which webpages are receiving the most traffic. To view this follow these steps:

Behavior => Site Content => All Pages

Audience: This menu section has a lot of cool and useful information. in the Audience overview you can find out the countries / cities users are from, what kind of device they are using, what kind of operating system they are running, and what browser they are using. All this information can be found on the bottom of the Audience overview.

Real-Time : I love this feature, it’s really cool and very useful. In the real-time section you can view people on your website live. So the minute someone enters your site you can see where they are from, what devices they are using  how did they find your site, and what pages they are on. I like using this feature when I advertise on multiple social networks at once and view the people who click on my ads.

This is a basic over view of some important features I find very useful in Google analytics. There is much more that can be done with this software which can get very complicated. To get started with Google Analytics sign up for an account register your website then paste the code provided within the <head> of your webpage.

Graphic by K. Wildermuth of Pro Market Me Inc.
Graphic by K. Wildermuth of Pro Market Me Inc.

Whether you are a new business starting out or an existing business which already has a website, its important that your pages are optimized.  Here are a few tips to help you optimize your website.

  1. Make sure your website is mobile friendly.  10 years ago, having a website up and running on the internet would boost your business by itself.  However, with today’s new technology, more people are using cell phones and tablets.  Be sure to set your length and width to display your website on whatever format your customer is viewing your business.  (For example, cell phones screen size may be around 360 pixels while for a computer, you will want pixels <850)
  2. Use Keywords effectively on your pages.  Each page on your site should be unique and have keywords in the title, first sentence, and last paragraph for your page.  Making these words bold and and displayed in italics will also help with your search engine optimization.
  3. Update your website often.  Its a HUGE mistake when you build a website and NEVER update it.  Not only is this a horrible habit to get into regarding your search engine optimization but it also gives people and prospective customers no reason to check your site out again.  You can add pictures, videos, text, and even write a blog about different activities your business is involved with!

Try integrating these 3 techniques into your website design and reach more customers!