SQUARESPACE SEO HELP 4

Squarespace SEO by Pro Market Me Inc.
Squarespace SEO by Pro Market Me Inc.

Welcome back to part four of our Squarespace SEO blog.  We are writing a series of blogs that will help move your website up the ranks of Google, Bing, and Yahoo.  If you have not made a business directory page yet on Google, please check out how to do so by clicking here: http://blog.promarketme.com/how-to-list-your-business-on-google-what-to-include/    If you missed any of our past Squarespace SEO blogs, you can click them below:

Part 1:  Squarespace SEO Site Title – http://blog.promarketme.com/squarespace-seo-help/

Part 2: Squarespace SEO Search Engine Description:  http://blog.promarketme.com/squarespace-seo-2/

Part 3:  Squarespace SEO URL Slugs:  http://blog.promarketme.com/squarespace-seo-help-3/

Squarespace SEO help | Page Description

Today’s blog is going to focus on Squarespace SEO page descriptions.  Follow these steps:

  1.  Log into your Squarespace Account
  2.  Click “Pages”
  3.  Select the Page you want to update
  4.  On the Body of the Page, Click “Settings”
  5.  Click in the “Description Field.

Your Screenshot should look like this.

Squarespace SEO URL SLUG capture by Pro Market Me
Squarespace SEO Description capture by Pro Market Me

Squarespace SEO:  How to write your description

In the description box, you want to type a brief summary about what the page is relevant too.  For example,  If you own a landscape company and the page you are writing a description for has to do with lawn maintenance, you will write something along the lines of:

“Affordable Lawn Care provided in Fort Myers, Cape Coral & Lehigh Acres”

Your keywords are:  Affordable, Lawn Care, Fort Myers, Cape Coral, & Lehigh Acres.

Try to use words that you believe people will type into a search engine like Google when looking for a new company and list your geographical location(s) where your office is located or in the area you service.

Repeat this process on the rest of the pages on your website.

***Please note that some Squarespace templates will physically display your description on your website.  Your description may appear in your header.  That is why its important to write a clear, concise description that goes with the flow of your page content.

Squarespace SEO Conclusion

In closing, its important that you write a description for each one of your webpages to optimize your Squarespace SEO.  Use words detailing what each page is about.  Include geographic locations on pages which display as such.  Keep your description short & sweet as it may be visible in your header to your prospective customers.  Thanks for reading part 4 of our Squarespace SEO series.

SQUARESPACE SEO Help 3

Today we will go through part 3 of our Squarespace SEO help guide.  If you missed part 2 of our Squarespace SEO blog, you can find it here: http://blog.promarketme.com/squarespace-seo-2/

If this is your first time reading about our Squarespace SEO blog, please click here to start at part 1:  http://blog.promarketme.com/squarespace-seo-help/

Squarespace SEO URL Slugs

Now that you have read our first two blogs and are up to speed, we can move to our next area of Squarespace SEO, URL Slugs.  A URL Slug is the exact location of your page.  Using a URL slug relevant to your page information is important for your Squarespace SEO.

Squarespace SEO Example with URL Slugs

Lets say your have a marketing company and you have 4 pages.  Photo Gallery, Marketing, Website Design, & Contact Us.  To access your URL Slugs, follow these steps.

  1.  Log into your Squarespace Account
  2.  Click “Pages”
  3.  Select the Page you want to update
  4.  On the Body of the Page, Click “Settings”
  5.  Scroll down Until you See the Field “URL SLUG”

Your page should look like this

Squarespace SEO URL SLUG capture by Pro Market Me
Squarespace SEO URL SLUG capture by Pro Market Me

 

You can enter custom words to your URL slugs.  Lets use the website design page as an example for the slug.  So we can write the new slug including the page name and city like this:

/website-design/Fort-Myers

We can also add more words to this URL SLUG

/affordable/website-design/Fort-Myers

Now we would repeat these steps for the other three pages, Photo Gallery, Marketing, and Contact us.  Keep your URL SLUGS as concise as possible and try to avoid words like “of,” “is,” “what,” and “the.”  If your URL SLUGS are too long, Google may perceive them as Spam.  Stay relevant with your content and focus of your page.

In conclusion, URL SLUGS will help index your website.  Go to each one of your webpages and create a unique slug relevant to your page specifics.  Thanks for reading.

 

 

Squarespace SEO HELP PART 2

Squarespace SEO Tips by Pro Market Me Inc.
Squarespace SEO Tips by Pro Market Me Inc.

Welcome back to our 2nd blog covering SQUARESPACE SEO HELP.  If you haven’t read our last blog about SQUARESPACE SEO HELP regarding Site Titles, Please read it here:  http://blog.promarketme.com/squarespace-seo-help/

Now that you have read our last blog regarding SQUARESPACE SEO HELP, please continue…

Today we are going to talk about Squarespace SEO “Search Engine Description.”  You can find this area by:

  1.   Log into your Sqaurespace Account
  2.   Click “Settings”
  3.   Click “Marketing”
  4.   Click “SEO”

Your Squarespace SEO left panel should look like this:

Squarespace SEO screen Photo by Pro Market Me Inc.
Squarespace SEO screen Photo by Pro Market Me Inc.

Lets work with the same company example we used in our last Squarespace SEO blog.  (Now if you were BSing earlier and did not read the last Squarespace SEO blog, do it NOW!  It’s very important optimize all of your Squarespace SEO options)  Here is another link if you were slacking the first time I mentioned this:  http://blog.promarketme.com/squarespace-seo-help/


 

All kidding aside…  I want you to utilize all Squarespace SEO options available so you can see your traffic volume and website grow.  This may seem a little tedious; however, these techniques will pay off in the long-run.  Now lets look at our google search result from yesterday using Pro Market Me Inc.

ProMarketMe | Marketing |Advertising | Website Design

promarketme.com/

Pro Market Me inc. helping you get your business online and gaining exposure.

 

We switched our Title Yesterday covering our Focus keywords including “Marketing,” “Advertising,” and “Website Design.”  The company name, Pro Market Me proceeds all keywords.  You can see on the very bottom, the Squarespace SEO description reads:  “Pro Market Me inc. helping get your business online and  gaining exposure.”  This is NOT a good description for Squarespace SEO purposes.

First, notice that the description only includes one of the focus keywords.. (the company name ProMarketMe).  There is no mention of Marketing, Advertising or Website Design.  Second, (and this depends on the scope of your business whether of not this step is required), there is no location specified where this business is located.  Now if your business has a physical location where you do business, include the city.  If not, you can leave this step out.  For the purpose of this blog, we will include the business location:  Fort Myers.

Lets write new text in our Search Engine Description to optimize our Squarespace SEO:

Pro Market Me in Fort Myers offers Marketing, Advertising, & Website Design. Affordable Marketing, Advertising, & Website Design. Fort Myers Marketing Pros.

Notice how the keywords are used  and the concise nature of the Squarespace SEO Search Engine Description.  There is a total of 156 characters, (Including spaces) that will be in view.  This is how your display will look to potential customers:

ProMarketMe | Marketing |Advertising | Website Design

promarketme.com/

Pro Market Me in Fort Myers offers Marketing, Advertising, & Website Design. Affordable Marketing, Advertising, & Website Design. Fort Myers Marketing Pros.

 

In Conclusion, it is imperative that you focus on strong keywords which match your site title that pertain to your business when writing your Search Engine Description for Squarespace SEO.  Remember to keep your description 156 characters or less including spaces so that your potential customers will see a clear and concise write up.  Check back for more Squarespace SEO blogs and helpful tips that will improve your websites presence.  Thank you for reading.