Help configuring your Squarespace SEO

Squarespace SEO Help
Squarespace SEO Help

Is Squarespace SEO difficult for you to figure out?

 

Are you Frustrated with your SEO placement with Squarespace?

 

Would you like some help Resolving your Squarespace SEO issues?

 

If your answer to any of these Squarespace SEO questions is “yes,” you have come to the right place!

 

Squarespace is a Twitter Product which focuses on “building blocks,” to create websites.  You can design a professional website with minimal to zero coding experience.  Many times with Squarespace, your SEO can suffer due to the confusing lingo used which novice website designers don’t understand.  Its important to have your keywords and descriptions working on the back end of your Squarespace Site in order to maximize your SEO exposure.  Today we are going to focus on one aspect of your Squarespace SEO positioning.

Lets talk about your Site Title area of your Square Space SEO.  You can access this section of your Squarespace website by:

  1.   Logging into your Squarespace account
  2.   Click “Design”
  3.   Click “Logo & Title”

Now you will see a Section on your Squarespace site which reads, “Site Title.”  The first piece of information you want to put in this section is your business name.  (Lets say you own a marketing company & your business name is Pro Market Me).  Next, think about what keywords are important to your business and brand.  (Lets say Marketing, Advertising, and Website Design are want to zero in on.)  Finally, you have to put this information in a visually appealing manner as both real human users & robots will be accessing this information.  Here are a few examples of how you can layout your Site Title to optimize your Squarespace SEO:

1.  Pro Market Me | Marketing | Advertising | Website Design

or you can use hyphens

2.  Pro Market Me – Marketing – Advertising – Website Design

you can even combine the two

3.  Pro Market Me | Marketing – Advertising | Website Design

Lets use example one to see how this Site title will appear on Google.

ProMarketMe | Marketing |Advertising | Website Design

promarketme.com/

Pro Market Me inc. helping you get your business online and gaining exposure.

In conclusion, it is important to maximize your Site Title area to optimize your Squarespace SEO.  Be sure to place your business name first, then add important keywords that pertain to your business.  By using this SEO technique, you will increase your odds of potential customers finding your Squarespace site!  Check back to this blog for more Squarespace SEO helpful tips.  Thanks for reading.

 

 

time-managementRunning a small business can be challenging at times.  If you are just starting out and the sole member of your company, you are responsible for every aspect of the business!  There are only 24 hours in a day and it can go super quick when you wear numerous feathers in your business cap.  Here are a few tips on how to manage your time:

  • Write a to do list –  Very simple addition to your daily routine yet many business owners fail to do this.  Writing down your specific tasks and objectives for the day, week, month and even year will help you focus on the important aspects of your business.  Once a task is complete, cross it off and move onto the next one.  Not only is this an excellent strategy for your one man start up business, but this is an excellent habit to practice as this will come in handy when you hire employees.  Your employees are not mind readers and will need guidance each and every day.  By starting this routine during the early years, you will build a solid foundation for the future!
  • Always carry a device which connects to the internet – Its 2015… Almost everyone is now on the internet.  So how does your business stack up on the World Wide Web?  I often hear from business owners that they just don’t have the time to promote their company.  The best solution is to always carry a device with you which connects to the internet so that you can take advantage of any opportunity where you have free time!  You may have a Drs appointment, waiting inline at the DMV, at the auto repair shop, or posting up at the airport.  Take the time to pull out your cell phone, tablet, or laptop!  Even its for only 15 to 20 minutes, that is more than enough time to make an impact in your overall internet business appeal.  You can Write a blog, post a picture, or even create a custom advertisement in that specific time frame.
  • Network – Last but not least, learn to network and partner up in the right places.  Specifically, early in the business game, many owners try to do to much taking away the main focus of the business.  This leads to business owners majoring in minor things and ultimately, wasting time.  There are a lot of amazing small companies which offers services which can help your company.  They can get the job done in the fraction of the time as you would and allow you the ability to zero in on the main aspects of your business!  Cost can be a factor in adapting this type of strategy; however, you can set a budget for certain areas of your company to seek help with while using your extra time to generate more income and profit for your business.

These are 3 simple tips you can use to help your business run better!  Thanks for reading.

 

google-my-businessIf you have not read the last two blogs posted, please read them now before processing forward:

How to Build a Google Business Page:  http://blog.promarketme.com/how-to-list-your-business-on-google-what-to-include/

What Pictures to Include on your Google Business Page:  http://blog.promarketme.com/what-to-include-on-your-google-listing-page/

So now you have have your page up and running with pictures showcasing your business.  What’s next?

  • Write an Introduction about your company.  Give potential customers a short but sweet write up about your business.  Including aspects like your business name, top products, and free estimates will help give internet users an idea about your company.  Keep your introduction between 5 & 10 sentences.  Remember, you have a website you can direct the potential customer too!
  • Post your hours of operations.  The biggest complaint I hear from clients when I first meet them is that they tried contacting numerous companies, yet no one picked up the phone or returned calls.  Its best if you can post your hours of operation clearly on the site and be sure there is a way for a potential customer to communicate with you during these times!  You can customize your business hours however you choose.  Just be sure to pick up your phone during your business hours!
  • Insert Categories which you specialize in.  In the first blog about listing your business on Google, you listed your major category of business.  Now is the opportunity to list any other specialties you have.  The more categories you can list, the better chances a customer will reach you!
  • Finalize your other two major contact options.  (Phone number & Website)  Customers will either want to pick up the phone and call you -or- look at your website and learn more about your business.  Make sure you list both your phone number and website address so a potential customer can easily find this information.

Now you have all of your major business components complete for your Google Business Listing!  Remember that this is your initial bit of information you are uploading to Google.  Be sure to keep your information up-to-date and fresh in all categories!

Google-Business-Listings

Yesterdays Blog was about how to set up your Google Business Page.  If you did not read that Blog yet, CLICK THIS LINK >>> http://blog.promarketme.com/how-to-list-your-business-on-google-what-to-include/ before reading this blog.

Today’s blog will focus on what content you should START with in filling out your business page.  I capitalized START because you should be consistently adding content to your Google Business Listing Page.  This is just a good place to begin and will zero in on the types of pictures you need to include on your Business Listing Page.

  • First you will need to create a good profile picture.  This will show up in a highly visible spot on your Business Listing.  Be sure to take a clear picture.
  • Next, upload your logo.  You want to showcase your logo on your business profile and begin creating your online brand recognition from Day 1.
  • Load a background photo of your best work.  A background photo will take up a good amount of space on your business listing.  Showcase your work and make it stand out!
  • Display Interior pictures of your establishment.  Take a few pictures with customers at your place of business.  (Be sure to get his/her permission)  Create a visual for potential customers as to what they will experience in your establishment.  Three pictures is a good number to start out with.
  • Take three pictures of the exterior of your business.  Take pictures from different angles of your place of business.  Its also a good idea to take pictures during different times of day.  Start with three pictures of your exterior.
  • Show your customers a variety of service and product pictures.  If you have products, upload pictures of them.  If you perform services, be sure to take pictures of the different types of jobs you perform.  You can start with 5 pictures in this category.  As you continue to expand your clientele and scope of work, be sure to update your picture gallery.
  • Finally, take pictures of your team.  Together Everyone Achieves More, Team, the people that make your business run.  Take casual pictures and create an atmosphere that potential customers can relate to.  Three pictures would work well in this genre.

Now you are covered in the picture Category for your Google Business Listing!  Be sure to check back tomorrow to learn more about what you need to add to your Google Business Listing Page!

google-logoGoogle is the #1 search engine!  You need to have your business listed on Google.  Here are some simple steps about how to list your business.

  • First you will need a Google Account.  If you have one already, you can skip this step.  If you don’t, you need to create one.  A Google account is Free to make.
  • Next, go to Www.Google.Com/Business .  Click on the “Get on Google” Button.
  • You will see a search box in the upper left hand corner of the screen.  Type your business name in.  Your business should not show up, (unless someone else used your business name for a listing).  Fill in your business information such as Name, Address, Phone Number, Type of Business, and specify whether or not you are service oriented or not.  (If you do not operate out of a brick in mortar building, you can select this option and choose a service area you work in based on mileage)
  • You will then confirm the information and select to mail out a postcard.  The post card takes between 1 & 2 weeks to be delivered.  Once you receive it, log back into your Google Account.  Go to your business listing and type in the numerical code from the post card you received in the mail.  (Please note you only have 30 days to type on the code.  Don’t procrastinate)

That’s it!  You created your business listing!  Check back tomorrow for a blog describing what type of information you should include in your Google Listing.  Thanks for reading.